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White balance is a critical aspect of video production that ensures accurate color reproduction by compensating for various lighting conditions. When filming in different environments, the color temperature of the light source—such as sunlight, fluorescent, or incandescent—can affect how colors are represented on camera. For example, daylight has a different color temperature compared to indoor lighting. By setting the white balance correctly, the camera can adjust for these differences, so that white objects appear truly white, and consequently, all other colors appear as they should. This correction helps maintain a natural look in the footage and ensures that colors are rendered accurately, which is essential for consistent quality in the final video production.